Ford and Marvel teamed up to produce a one-off campaign to promote the new EcoSport and Guardians of the Galaxy Vol. 2, and I was lucky enough to get the assignment.

This multi-platform partnership transformed a traditional vehicle launch into a high-impact 360 campaign, featuring a national TV spot with Groot, a custom-illustrated Marvel comic book, and an interactive digital character builder.

It was an incredibly fun project to work on, and one that successfully resonated with fans and positioned the EcoSport as the ultimate vehicle for everyday heroes.