I collaborated on the launch of "Ford Front Row," a partnership between Billboard and Ford Motor Company designed to bridge the gap between automotive innovation and music culture.

The initiative featured a multi-city concert series across Los Angeles, Miami, Atlanta, and New York, showcasing a mix of chart-topping and emerging talent like Tinashe, Dashboard Confessional and BJ the Chicago Kid.

Beyond the live events, the project included a custom digital content hub, exclusive artist interviews, and a national sweepstakes that drove deep brand engagement and brought fans closer to the artists they love.