We were tasked with reimagining Beautyrest’s iconic 1995 bowling ball commercial and bringing it into the modern era. The goal was to highlight the key benefits of Beautyrest’s products: motion separation, motion isolation, and individualized support. By updating the original concept, we created a fresh and captivating demonstration of how these features work. Along with this, we developed the tagline "People at their best get their Beautyrest," which perfectly captures the brand’s promise of quality rest for peak performance.