Personal injury advertising is full of loud promises and bigger personalities. We saw an opportunity to stand apart.

I helped develop a campaign that positioned Goodman Acker as the law firm that listens instead of shouts. The idea came to life through an integrated campaign that included TV, a Detroit People Mover station takeover, social, digital, and a series of clever out-of-home executions that turned everyday bus shelters into unexpected reminders that justice starts with a simple conversation.