Ford Front Row Concert Series
We created a one of a kind concert series in Miami, Atlanta, New York City and Los Angeles with some of today’s hottest artists.
#FordFrontRow
Fans were encouraged to participate socially via our hashtag
Other On-Site Elements
We created a number of unique branded experiences from exclusive signed concert posters to a custom gif booth at each event.
Fans could win a custom illustration by a Marvel artist depicting them as one of the galaxy’s bravest heroes, among other prizes.
In addition to the commercial tie-in, we published a limited-edition 500-print comic run that features “Guardians of the Galaxy” and the Ford EcoSport.
There was also a "Make Your Own Guardians Character" where you can make some pretty odd characters.
On premier night we activated a Snapchat geofilter at theaters across the country.
Lifetime : Her America
$10 was donated to the NY Public Schools for every lap driven around the track.
We created a swing wall for a perfect IG photo op.
There was an interactive chalk wall for people to write how after-school programs impacted them.
A large carpeted road map was laid out for the kiddies who were too young to race a slot car.
Digital boards directed commuters to participate in the event on the day of.
